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Marketing Manager

Grace Bay Resorts

Full Time

Job Overview

The Marketing Manager is responsible for maintaining consistent, favorable positioning of Grace Bay Resorts and its associated brands, possesses strong knowledge in executing marketing campaigns, social engagement, and excellent creative writing. The successful candidate will possess strong team skills. She or he will comfortably interact with key departments throughout the company, demonstrating excellent time management skills, multi-tasking abilities and attention to detail.

Your Responsibilities

Reporting to the Director of Marketing and Communications, responsibilities and essential job functions of the role includes but is not limited to the following:

Oversee all Social Media Messaging, and Trip Advisor responses for each property.
Assist in qualifying social influencers.
Manage copy and execute Email - marketing initiatives and marketing calendar.
Use segmentation-based behaviors like past email engagement and website interactions to personalize the customer experience.
Support in ensuring the brand story and messaging in conveyed clearly and delivered properly in all mediums.
Execute social calendar and coordinate social activations to increase engagement.
Assist in review of print materials including menu's, collateral, Website verbiage, and the like.
Serve as an ambassador for all Grace Bay Resorts brands, ensuring that individual properties and corporate brand standards and guidelines are being followed and maintained.
Maintain a hands-on approach while managing all provided projects and working as an individual contributor when required.
Provide Support to the Director of Marketing and Communications as it relates to coordinating photo shoots and on Island Media Coverage.
Assist with annual presentation of current department updates during board meeting, with focus on new projects and development of department scope.
regularly review and update resorts' listings with contracted partners in both print and electronic media.
Create digital marketing campaigns with compelling consumer and media content.
Prepare any relative data points and social/e-marketing analytics for weekly Sales & marketing and Yield calls.
Provide monthly social media and e-marketing recaps.
Assist in Managing all e-commerce including website, booking engine and e-CRM activities.
Provide monthly social media and e-marketing recaps.
Provide monthly social media and e-marketing recaps.
Assist in managing all e-commerce including website, booking engine and e-CRM activities.

You'll Enjoy These Benefits

$55,000 per annum

Average Service Charge: 100% service charge on 176 hours per month
Annual Bonus: 10% max discretionary performance Bonus

Qualifications

Minimum 2+ years of experience in marketing, preferably in a luxury hotel environment.
Excellent English written and verbal communication skills required.
Proficiency in Office Suites, Adobe Suite including: InDesign, Illustrator, Photoshop, Canva, Asana
Familiar with PMS and CRM software.
Extremely well-organized, detail-oriented, professional, and a self-motivated team-player with excellent skills.
Work well under pressure with multiple projects and deadlines simultaneously while managing stakeholder expectations from each property and development.
Understanding of social media and google analytics.

Required Skills and Experience

Minimum of 5 years as Marketing Manager for a Luxury Brand, preferably within the Caribbean for a Resort.
Extensive knowledge of the US, Canadian & South American luxury travel markets
3 years online marketing experience with direct knowledge of PPC, GDS, social, displav and remarketing strategies.
Experience in working with keyword research and search engine optimization.
Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel.
Demonstrated success writing press release and making presentations.
Proficiency in Adobe Creative Suite.
Strong oral and written communications skills, with excellent vocabulary in English.
Up to 25% out-of-town, overnight travel is required.
Knowledge and familiarity of effective blogging concepts.
Effective team player with a strong work ethic.

Together, We Will Achieve

All Grace Bay Resorts operates 7 days a week, the needs for coverage will vary greatly depending upon occupancy, available resources and expected demands. As such business work schedules will be tailored to insure the best possible coverage to meet the most crucial business needs and insure high service levels while maintaining fairness. We will endeavor to grant special requests for specific shifts and or days off, however these cannot be guaranteed.